Betty Ku | UI/UX designer
UX METHODS
- Usability testing
- Personas & Scenario
- Storyboard
- User Centered Design
- Participatory Design
- Wireframing
- Paper prototyping
- Digital prototyping
SKILLS
- Visual Design
- UI/UX Design
- Industrial Design
- Project Management
- Product Marketing
PROGRAMMING
- Basic HTML/CSS
- Basic Python
RELEVANT COURSEWORK
- Human Behavior
- Interaction Design
- Needs Assessment and Usability Evaluation
- Contextual Inquiry
- Graphic Design
- Design of Complex Web Sites
- Citizen Interaction Design
- Networked Computing
EDUCATION
- University of Michigan, School of Information Ann Arbor, MI Apr.17
- Master of Science in Information- Human Computer Interaction
- National Tsing Hua University Taiwan June. 09
- Bachelor in Biomedical Engineering and Environmental Science
EXPERIENCE
Visualization and Experience Innovation Lab Intern (UI/UX Design) GE | U.S.A May 15 -September 15
- Designed interfaces, interactions, and data visualization for a web-based data visualization platform to help users to navigate the diagram, and share insights in data
- Conducted user interview, brainstorming and came up with prototypes to hear feedback from user and improve design iteratively
Software Feature Manager, HTC Corporation | Taiwan Mar 14-Jul15
- Drove software roadmap and strategy, resulting in 1 million accessory shipments in 2014 and turning the accessory department from loss to profit
- Lead team of 7 developers and designers to implement features and solve users’ pain points, such as lowering the misdial rate from 90% to 10%
- Reviewed wireframe, generated ideas and evaluated usability to optimize and improve product
- Initiated the plan to implement advertisement on mobile phones, creating extra income
Product Manager, Asus Corporation | Taiwan Aug12 - Aug13
- Developed an innovative, record-breaking, and high-performing desktop with a brand new appearance and audio and energy features, which established new product DNA for the desktop product line and increased shipment by 25 %
- Changed production methods to cut costs, ultimately saving 47K USD/year
- Implemented audio solution to create general desktop feature and lowered royalty payment to 50% by collaborating with other product lines
Set sales strategies for sales and marketing team, managed budget, and defined specifications and features of the yearly flagship desktop
Product Designer, PEGATRON | Taiwan Sep 10-Mar 13
- Designed products from sketches to 2D/3D rendering, prototyping, and presentation based on market research, user behavior observations, and design strategies
- Worked with team of 4 members to design air purifier for 3M, which helped 3M extend business segment and won the prestigious iF Design Award
- Led team of 4 members to design iPad accessories for Best Buy; came up with innovative proposal that was awarded a patent
Assistant Designer, PEGATRON | Taiwan Mar10-Mar11
- Conducted market research and brainstorming sessions to develop concepts, prepare sketches, build models, and define colors and finishing
- Worked with team of 4 members to design air purifier for 3M, which helped 3M extend business segment and won the prestigious iF Design Award
- Worked closely with engineers to insure successful implementation of design