G10 - Gaming PC

Role: Product Manager

Brief

When I just came to ASUS, I was assigned to develop a new entry- gaming desktop, G10. Dedicating to create the product stunning the market, I successfully lead the team to produce G10 equipped with innovations from exterior design to interior hardwares.

Challenges

The limited human resources and tight deadline to meet Computex in 2013. Features enabling product to stand out in the exhibition.

What did I do?

G10 was a tough project. Nevertheless, I was determined to create an trail-blazing desktop that attracts consumers and stimulates sales. I took many risks and initiated several innovations. First, I introduced a new crafting method that allowed us to produce an outstanding surface finish in a very cost effective way. Second,  I improved the audio effects by adopting a audio software solution. To lower the royalty, I cooperated with other product managers and implemented the solution with other product lines so we can negotiate the price with vendor as greater quantity.  Third, I developed the lighting control application to solve user's complaint with the decorating light  on the desktop. In addition, I set up a temporary support center in the company’s Taiwan headquarter to assist production on mainland China.

Outcome

Eventually top managers became so impressed by G10 that its novel features were extended to the whole line of products, changing the image of the whole ASUS desktop series.

During that time, I improved my leadership skills and honed my coordination and communication capabilities. I was soon entrusted also with recruiting for the company. My decisions were arrived at rationally, by evaluating single options carefully after consulting experts from different fields. Above all, by showing my commitment to each project and my respect for the professionalism of each team members, I raised the morale and the efficiency of the team in accomplishing our common objectives.